How Wixer turned renters insurance compliance into a $1.8M-a-year revenue stream
Wixer Property Management grew from just over 1,000 rental units to nearly 30,000 in a few years. With Beagle, the company unified renters insurance compliance across its entire portfolio, raised compliance from roughly 50% to virtually 100%, and built a program that now generates $1.8 million a year.
Wixer is an anonymized name. The story and results come from a real Beagle customer.
“We knew our renters insurance process was ineffective. Compliance was spotty at best, and our staff was spending hours each week chasing proof of insurance. We were in need of a better way, something scalable that could unify all our offices under one program.”
A portfolio that grew faster than its process
Wixer Property Management is one of the fastest-growing residential property managers in the country. Through a series of acquisitions, it expanded from just over 1,000 rental units to nearly 30,000 in only a few years, inheriting five different property management software systems along the way.
Each acquired office brought its own approach to renters insurance. Some used a basic tool bundled with their software. Others tracked policies by hand. Many had no system at all.
The company was left with a patchwork: staff buried in paperwork, residents confused or out of compliance, and a mandatory program that produced no value for the business.
Half the residents uninsured, and nothing to show for the effort
By 2021, Wixer's leadership had identified four problems with the status quo.
- 01
Heavy manual work
Staff tracked insurance for thousands of residents by hand, checking lease files, chasing certificates, and sending reminders. The team estimated that dozens of staff hours went to compliance tasks every month.
- 02
Inconsistent compliance
In some legacy offices, fewer than half of residents had valid insurance on file. Because nothing was unified, there was no single compliance number to manage, and the risk of an uninsured incident kept growing.
- 03
No revenue
When residents bought their own policies, Wixer earned nothing. When they didn't, Wixer carried the risk. Third-party programs charged residents $15 or more per month and shared only a small cut with the property manager.
- 04
Friction for residents
New renters had to buy a policy somewhere else, then submit the documents. Force-placed insurance from a third party risked surprising residents with charges they never agreed to.
In late 2021, after surveying the market and finding the options lacking, Wixer's leadership chose Beagle.
One program across the whole portfolio, with no software changes
The 2021 rollout covered every unit at once, current and newly acquired alike. For the first time, renters insurance worked the same way in every Wixer office. Here is what that changed for the team.
The certificate chasing ended
Wixer was able to automatically verify residents' policies using Beagle and catch any lapses or cancellations as they happen. The “hours each week chasing proof of insurance” that the VP of Operations described are gone. The team now works from a dashboard instead of spreadsheets and reminder emails, and residents without coverage are enrolled automatically within 7 days, so no unit sits exposed.
The waiver became part of the lease
The company built its own Tenant Liability Waiver into the lease signing flow. Residents without a policy opt in for $12 to $18 per month and get up to $100,000 in damage liability plus $20,000 in personal property protection. Enrollment happens right in the flow, with no outside insurance site to visit. Across Beagle's platform, 93% of residents sign up on average.
Nobody changed software
Wixer was able to connect Beagle to all of its existing software, including AppFolio, Yardi, and Propertyware, without changing any of it. When the company later consolidated onto AppFolio, the program came along and kept working.
The economics flipped
Wixer kept 80% to 90% of the program profits at no cost and no risk to the company, because Beagle underwrites the program and no third-party carrier takes the margin. A line item that used to cost Wixer money became income.
The program kept growing
From there, the program expanded with a Pet Damage Waiver and deposit alternatives on the same platform. Residents took to both, and each opened another revenue stream for the company.
Virtually 100% compliance and a seven-figure program
Chasing missing policies stopped being part of anyone's job. Every unit is now insured or waived, which removed the owners' exposure to uninsured damage. Internal estimates put the reclaimed staff time at more than $50,000 per year in labor.
Residents came along willingly. New tenants choose between showing their own policy and joining the waiver, and most pick one without complaint. Enrollment grew from 600 residents in 2021 to more than 10,000 by the end of 2024, a 17x increase in three years.
Revenue followed the same curve: roughly $300,000 in the first full year, about $500,000 in 2023, and $150,000 per month by 2024, which works out to a $1.8 million annual run rate. The program has produced more than $1.5 million in cumulative net profit.
The comparison with what came before is stark. Manual tracking and piecemeal programs left Wixer near 50% compliance with nothing to show for it. The one office that had used Second Nature switched to Beagle and saw better margins immediately.
Compliance as a strategic advantage
Renters insurance compliance is required work whether you manage 500 units or 50,000. Wixer's story shows what happens when that work is automated: staff time comes back, residents get an easier move-in, and a checkbox requirement becomes a business the company is glad to run.
As Wixer heads toward 50,000 units, every new acquisition starts with compliance and program income already built in.
- Industry:
- Residential property management
- Portfolio:
- ~30,000 units nationwide
- Systems:
- AppFolio, Yardi, Propertyware
- Programs:
- Tenant Liability Waiver, Pet Damage Waiver, Deposit Alternatives
- Using Beagle since:
- 2021
- Challenge:
- Manual renters insurance tracking across five software systems, with roughly 50% compliance and no revenue.
- Outcome:
- Virtually 100% compliance, $50K+ per year in staff time reclaimed, and a $1.8M annual revenue run rate.
Products That Facilitate Property Management
Beagle products work even better together
Turn Compliance Into a Revenue Stream
A master liability policy that protects property owners from tenant-caused damage. Beagle handles enrollment, billing, and compliance monitoring automatically.
Lower Move-In Barriers, Keep Full Protection
Replace traditional security deposits with a low monthly fee. Reduce move-in costs for residents while maintaining your financial protection against damages.
Open Your Portfolio to Pet Owners
Cover property damage caused by pets and dog bite liabilities. Attract pet owners without increasing risk to your portfolio.
Your Benefits, Your Markup, Your Revenue
Beagle never takes a cut of your revenue: you keep 100% of the markup on every benefit you offer. Set your own pricing and build a new profit center for your portfolio.
